205 On Ashley owner and obsessed fashionista, Karen, shares her top three style choices that will make your summer wardrobe the envy of all your friends!


You can’t get much more classic than the good ole faithful jeans and shirt, ladies, but it’s all about the fit. There’s absolutely no point in being uncomfortable, no matter how cool you look! This is why we love, love, LOVE Not Your Daughter’s Jeans!

Summer wardrobe casual outfitThe key to these fabulous jeans – and we have rarely met a woman who doesn’t love them the moment they slide them on – is two-fold.  It is a combination of the fabulous cut and the firming stretch of the fabric.  NYDJ use premium denim with a four way stretch to ensure you will never get bagging, even between washes. Also, the cut is designed not only to fit, but to flatter – the NYDJ exclusive Lift Tuck® Technology flattens you in the front while lifting and shaping in the back.  A high waist provides a neat silhouette, while the clever cut and stretch of the fabric ensures comfort all day. This particular pair shown in our photo are boot-cut style, very flattering.

They are actually designed to make you look and feel a size smaller.  They lift your rear and flatten your front – what’s not to love?

A tailored white shirt with beautifully fitting blue jeans is the definition of ‘fabulous casual’ (my own personal term, but I think it does the job!) and is an outfit you can dress up or down. Here I’ve chosen the Oui 100% cotton shirt with silver buttons, double cuffs and delicate silver buttons, which gives a very sophisticated edge. With the addition of some sparkle it’s ideal for lunch with the ladies.

The Oui jacket shown here is a classic shape – and things do become classic for a reason; not only perfect with jeans, it can also be worn with a plain white summer skirt or even a blue denim skirt as an extra layer creating a totally different look – and another new outfit!

NYDJ –  £159 (Available in sizes 8/10 and 12 with 34″ inside boot-cut leg)
Oui white cotton shirt – £69 (Available in sizes 12 and 18)
Oui blue and white jacket – £109 (Available in sizes 10, 14, 16 and 18)

Style Tip – Don’t mix stripes and prints, if you are wearing stripes keep accompanying garments plain and solid in colour.



Karen's on-trend lookLinen crepe culottes teamed up with white linen blouse: this outfit is right on-trend! This look isn’t for everybody, unfortunately; you need to be quite tall to carry off the width of the culottes. They have a fabulous swing and an appearance of both skirt and culotte. These can be worn with a number of different shaped tops, however for me the line for a good balance is best when the top allows the wrap skirt effect to be seen.

This is a look that can be easily adapted for many occasions, but hurry – there’s only one pair of these gorgeous Vetono, summer culottes left! The top I’ve chosen to team them with is also from designer, Vetono. This white linen top with a fabulous button detail simply screams summertime – it’ll keep you looking and feeling totally cool.

ontrend blouse detail

On to our on-trend accessories now and I can’t get enough of Malissa J at the moment. The bag I’m sporting in this photo is a large, trendy ‘shopper’ bag; plenty of space for your purse, sunnies, makeup and even has an inner bag to keep smaller valuables in. As well as being your new best friend, this bag transforms perfectly into a beach bag, is that the south of France I hear calling?

Finally another Malissa J favourite, this sleek and stylish long necklace. When it comes to necklaces this season, the longer the better! Plus it accentuates the flow of the whole outfit, perfection.

Vetono linen trousers – £129 (Available in size EU 2 – suitable for UK 14-16)
Vetono linen top – £259 (Available in sizes EU 3 – suitable for UK 16-18 and EU 4 – suitable for UK 18-20)
Malissa hand bag – £54
Malissa necklace – £34

Style Tip – When wearing unstructured clothes, try and team them up with a decent heel as this will help to lengthen the look, giving you a more slender appearance.

Holiday Spirit

And speaking of the beach… who’s got their holiday’s booked? There’s nothing better than popping out to 205 and treating yourself to a new holiday outfit on your count-down to jetting off to the sun and sand.

Summer wardrobe holiday lookAnd for my holiday look this year, I’ve returned to an old favourite, Frank Lyman. This Frank Lyman sexy blouse worn with fabulous white lightweight jersey classic trousers is my go-to outfit for daytime or evening, it’s so easy to accessorise and morph from daytime butterfly into evening diva.

How great am I feeling in this fabulous outfit, all ready for my holibobs, so something must be working 😘

The top covers a multitude of sins, displays some but not too much of my arms, which by the way are not in such good shape these days, something I hear a lot of complaints about from my customers – I guess a lot of us at that certain age are in the same boat! The Frank Lyman classic cut trousers feel very smooth and gives a very sophisticated overall look to this outfit, loving it!

You may also notice my ‘can’t live without ’em’ item in this pic, my Gaby sunglasses. Complete with UV protection, they’re top-knotch and available for an amazing £19, what’s not to love?

Finally, tying together my look is this cheeky little Mail bag, made with Italian leather complete with a cosmetic purse/essentials bag.

Lyman mutli-print blouse – £159 (Available in sizes small / UK 10-14 and medium / UK 14-18)
Lyman lightweight trouser – £119 (Available in sizes 10, 12, 14 and 16)
Gaby sunglasses – £19
Mail Italian Bag – £29

Style Tip – Always wear sunglasses to protect your eyes when on holiday and think about investing in a summer hat, very classy.


It’s June, 205 fans, that means it’s practically summer! If your summer wardrobe is looking dated, pop into the shop and we’ll get you right back on track. Did you know, we offer personal shopping services, home wardrobe-rescue visits and free alterations on full-priced items. We would love to give you the 205 VIP experience, give us a call or head to our shop on Ashley Road to get your summer look off on the right foot.

Love, Karen xxx