Welcome to Hale’s newest ladies fashion boutique!

The last 12 months or so have been a roller coaster for me and the team, taking time to talk to many of our customers, reviewing our services and most importantly matching customer comments to their fashion needs and wants.

205 has maintained all of its relationships with the ever faithful brands such as Frank Lyman, Joseph Ribkoff, Olsen, Oska and Monari, which many of you come back for every season.  Alongside these brands and others that we already stock, we are and will continue throughout the next 12/18 months, introducing new brand collections to keep our stylish customers comfortably on trend with an air of exclusivity.

The team are open to any feedback and or suggestions for making 205 On Ashley the boutique of choice, so when you’re next in the village do pop in and have a chat!

The exceptional service we provide will, of course, continue – which includes taking items home on approval (try before you buy!) to ensure that whatever you choose is right for you; FREE alterations and tailoring* to ensure your chosen item is the perfect fit; personal styling to support you in putting together the ideal outfit for any occasion and most of all a personal shopping experience which is second to none.

I am really looking forward to a great 2017 and hope you are too.

Karen xx

PS: Remember: Style: because your personality is not the first thing that people see!

*Free alterations ONLY on full priced purchased items, this does not apply to SALE goods.

Meet the team


Vicki-Allen-036 Hi, I’m Karen, the proud owner of 205 on Ashley in Hale. Before taking on this new challenge, I worked in the corporate world for over 30 years.  In fact, I started with working alongside some of the biggest names in mail order fashion, so in a way I have come full circle. I have always had a passion for fashion and for helping others to feel and look their best and I love spending time with our customers, so if we haven’t met yet – come and say hello!Save



Vicki-Allen-037Hi, I’m Janet and I have worked for five years here at 205 on Ashley and before that spent more than 20 years with Jaeger.  My own passion for personal service is completely reflected by Karen and her desire to find new brands to bring our customers has meant that not only are we able to delight our loyal clients, but have attracted many new ones, which has been very exciting for us all!




Vicki-Allen-043Hi, I’m Sandra and I have over 20 years retail experience, the latter years being spent serving customers here at 205 on Ashley.  Prior to stepping to this side of the retail experience I spent many years assisting fashion agents, so have seen both sides of the coin, so to speak. At 205 we pride ourselves on providing excellence in product choice and a one-to-one personal shopping experience.  Pop by and say hello, take a look at the fabulous collections and our extensive range of accessories and see what great retail therapy really looks like!